Bargain Shopper: How to Buy a Store in a Mall
Aug 18
A shopping mall usually represents a high concentration of active shoppers within a contained environment. As such the thought of buying a store in a mall can be very enticing. By the law of averages, a certain number of all those shoppers are bound to come into your store, right?
Before you go ahead and consider your options it is good to weigh some important considerations.
Firstly, you should begin by taking a close look at the demographics. Your ideal customers should be already shopping in the mall you are considering. Look carefully at the other tenants inside the mall – are they directed toward the same kind of consumer, and if so, are these stores turning a good profit? It’s unlikely that you’ll be very successful if you’re the only store in a mall catering to a specific demographic, for instance upscale suburban women.
By and large, a mall is only as good as its anchor stores. While there might be a few big box retailers in the mall, consider would happen if even just one of them closed their doors permanently. A locked, boarded up store is a terrible sign, and it usually doesn’t bode well for the ongoing success of the other tenants either. If possible, only consider malls that have several anchor stores. In times of economic downturn this can help a lot.
You must be sure that your landlord is willing to be flexible. Mall landlords are notorious for including inflexible clauses within their contracts.
You might be confronted with all sorts of problems, including irrational requirements that might force you to change the physical location of your store without much notice. Question some of their dictatorial restrictions, including the need to use only their nominated construction companies and electricians. Don’t forget to ensure that you’re allowed to display “for sale” signs in your windows, and also check to see if you can place “special offer” items outside your main doors. Go through the lease agreement with a fine tooth comb and make sure that you are happy with its clauses.
Get your attorney or advisor to check up on the financial health of the mall itself. Find out about tenancy rates, gross revenues and projections. Almost certainly, the information will be available in annual reports and filing statements or you could get this information from the company’s website.
The best research you can do is to go in and speak to the other shop owners. You can state you are looking to buy a store in the mall (NEVER tell them which one) and ask about the landlord, retail business activity, and any other concerns you have.
Before you go too far conduct a complete physical inspection of the mall. This is a good way to assess its financial health, as when things are not going too well you could find that external maintenance is not being kept up. Sidewalks, masonry, landscaping, doors and roofing services should be clean and well-maintained. Parking lots should be functional and well kept and while you are at it, take a visit to the bathroom and food court. Poor restroom maintenance is one of the first signs of a mall in decline. Food court activity is an indication of mall activity.
Your visual tour may not be definitive when it comes to assessing the mall’s overall financial health, but it can be a quick way to eliminate some locations from your consideration.
Richard Parker is the President and founder of the prestigious Diomo Corporation – The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of aspiring business buyers from around the World to pursue their dream of buying a business.